Dementia Friends Gibraltar is part of an international movement inspired by the Dementia Friends United Kingdom which was launched in 2013 to give as many people an understanding of dementia and some of the actions we can all take to help those living with the condition. Dementia Friends Gibraltar is a national awareness and public engagement initiative. The Gibraltar Alzheimer’s & Dementia Society (GADS) long term commitment is to create a community in which people living with dementia feel more understood and included. To tackle the stigma and lack of understanding that means many people with the condition experience loneliness and social exclusion. The challenge is the biggest ever initiative to change people’s perceptions of dementia and The Gibraltar Alzheimer’s & Dementia Society (GADS) aims to transform the way Gibraltar thinks, acts and talks about the condition. Dementia Friends Gibraltar is about learning more about dementia and the small ways you can help. From telling friends about the Dementia Friends Gibraltar programme to visiting someone you know living with dementia.